Marketing – An Introduction

We have a thorough understanding of the importance effective marketing can make to a business.  This course is delivered by experts in the marketing field who have worked with clients such as Opel Ireland, Powerade, Griffen Hotel Groups and many others.  This course is designed as an introduction to marketing standards, in an Irish and International context.

Topics Include the following:

• Introduction to concept of marketing and marketing mix
• The importance of market research
• Marketing channels
• Method marketing
• Marketing to the Irish market
• International marketing
• International marketing best practice

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